Automechanika Chicago Rocked!

Automechanika Chicago Rocked!

This past weekend, I had the unique opportunity to attend the Automechanika Chicago show. I was there as an exhibitor for Mitchell 1 in a booth that we shared with Snap-on Diagnostics and Snap-on Equipment.

Click the image to see additional photos from Automechanika.

When you hear the name Automechanika, you probably think immediately about the G-I-A-N-T and traditional all-automotive trade show held every two years in Europe. Automechanika Chicago is actually the 14th installation into Automechanika worldwide and marked the first time Automechanika has come to the USA. There are plans to continue the event on an every-other-year schedule.

Automechanika is geared to auto repair shop owners and technicians to give them an opportunity to network, attend industry training, and view the latest products from hundreds of exhibitors.

My participation in the event included staffing the booth to greet our guests, answer questions, offer tips for using Mitchell 1 products, and to show off our latest product features like 1SearchSureTrack Real Fixes (real-world information), and ProView.  Thank you to all of our customers and attendees who stopped by our booth!

I also had the opportunity to present a product demonstration on the show floor’s Repair Stage to show how ProDemand can help you keep pace with technology innovations in “6 ways to save time on repairs.”

It was truly a great experience to be part of this event. If you missed it, here are some recaps from the show — and there will be another opportunity to attend in two years when the show returns to the U.S. Here’s more information about Automechanika Chicago, along with a link to the Automechanika Facebook Page.

About the Author

Gary Hixson

Gary Hixson is a Sr. Market Manager at Mitchell 1, and is responsible for product and market management of the Repair Information product line. Most recently he managed the release of ProDemand™, the industry-leading repair, diagnostic and maintenance information system.