Hari Dhaliwal, Aug 04, 2006
CRM is great!!!. I used be in charge of an advertising budget of $30,000.00 I bought television, radio and print media. I am experienced in advertising. CRM is a great buy. You have to try it for a year to really see the rewards. Our sales are $1.5M a year and CRM is an integral part of our advertising.
We have been on the program since February of this year. Previously we used OnStation.
The Mitchell program requires less of my time and gets better response.
Our response rate varies from 27% to 30% so far.
Average customer visits us 3.3 times per year.
Our customers like getting the reminder cards with coupons for service.
This is a great way to reward your regular customers with some type of a discount on selected services.
Also, we ran wheel alignment at regular price and some customers were not aware we offered this service.
If you want to compete with the dealerships, you have to offer the conveniences they do, such as automatic service reminders
I have only recently started with the CRM program less than 6 months and like it so far. It is really hard to judge on the actual results on who would have been in anyways. But I like the idea and it gives even more confidence to your existing customers
Paul's Automotive, Mar. 1, 2008
I've been using CRM for about 8 months now. I find the credit that CRM takes for returning customers is skewed a bit and at first it made me wonder if I was wasting my money. I decided to let it run its course for a year and see what happens. What I have found out through time is I have a lot more time to do what I do around here running the business and CRM is running along in the background. I don't have to think about it at all. The customers do seem to like it and I get a lot of comments about the cards they receive. I believe it is helping. I may not be doing as much as their report suggests but it allows me to concentrate on other aspects of the business and CRM allows me to portray a much more professional appearance on the mailers. So for me taking all that into consideration the money I spend on CRM, I recoup in many other intangible ways.
